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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice by Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hildebrandt

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

by Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hildebrandt


ISBN 13: 9783834930606

Format: Hardcover (632 pages)
Publisher: Gabler Verlag
Published: 12 Jul 2012

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